Ally Invest is an online brokerage ideal for US-based investors seeking all their financial services from one company, since Ally Invest belongs to the US-publicly listed financial firm Ally Financial Inc. Clients get commission-free equity, ETF, and mutual fund trading. Ally Invest specializes in self-direct investing, automated investments via its robo portfolios, and traditional wealth management services. I reviewed this online brokerage to evaluate the commission-free trading environment. Should you manage a portfolio at Ally Invest?